Chill Media Room – Photographs

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Psolka Photo Chill Media Room

Chill Media Room

Chill Media Room – Photographs

We spent an enjoyable afternoon photographing interiors of a small but wonderful residential project for our long-time client EDG (Electronics Design Group) that I wanted to share. I’m constantly amazed at the level of work they do and how they pack so much technological punch into even the smallest space.

The kids are off to college and we have all this space… now what?  The room that used to serve as the “rec room”, filled with kids playing Xbox, Playstation, Skeeball and hanging out with friends to watch TV, is transformed.

This “chill” media room is an empty nester’s solution of how to best use that now vacant disaster area… I mean “rec room”. A sanctuary that totally encompasses and allows for the client’s passions… listening to 2 channel audio, watching films, reading and enjoying the open air lower deck. A true multi-purpose media room with great ambiance. Emphasizing function over form, the room sports some great elements, including a funky record stand, retro clocks decorating the walls, Eames listening chairs  and attractive, but visible acoustical panels, bass traps and diffusers.

 

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Posted in: AV, Electronics Technology, Interiors, Residential \ Tagged: , , , , , , , , , , , , , , , , ,

Creative Commons Photographs

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Psolka Photography: Bloomfield College Creative Commons exterior Photographs

Exterior of Bloomfield College, Creative Commons building

Bloomfield College has undergone some changes over the past few years, including the most recent Creative Commons facility. The project was a complex undertaking and we were pleased to photograph it at its final completion. We were also lucky enough to attend a recent scholarship fundraising event and get a window into the profound impact the college has on many of its students lives.

The Creative Commons project was photographed for long-time friends and clients, Fallon + Pacheco Architects. As always, their sense of space, style and color has resulted in a beautiful final result. Since there was a substantial amount of work done, we photographed the spaces on separate days, months apart.

This project was a comprehensive set of changes and challenges to unite three separate buildings into a building focused on providing a collaboration-based environment for a diverse set of disciplines. The project involved significant alterations, an exterior restoration of a historic building and an addition. This building is the first element of what will become a new Quad and involved connecting the new facility to existing gallery and Motion Capture studio space in the adjacent library. Continue Reading →

Posted in: Architecture, Education, Exterior, Institutional, Interiors, Uncategorized \ Tagged: , , , , , , , , , , , , , , , , , , ,

Signature Terminal Photographs

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Psolka Photography –  Creating powerful images that fuel your marketing message.
Signature Terminal Main Lobby

Signature Terminal Main Lobby by Psolka Photography. Signature Terminal photographs

Well, the leaves have almost all touched down and the birds are heading south. Time to post a few projects we’ve done over the past few months as we brace for winter.

We’re happy to be posting some images this time of a recent project we photographed for Heuer Construction. This beautiful lobby is part of the Signature Flight terminal at Teterboro Airport. With the largest network of fixed base operations in the world, Signature Flight Support caters to private aviation across the globe. They provide services such as hangarage, maintenance, refueling, staffing, training, and other flight support at their more than 200 private terminals, worldwide. Continue Reading →

Posted in: Architecture, Aviation, Commercial, Exterior, Interiors \ Tagged: , , , , , , , , , , , , , , , ,

Good or Bad, We’re All Making an Impression

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Psolka Photo image of corporate lounge with bar

Psolka Photo corporate lounge

It’s not what you look at that matters, it’s what you see. – Henry David Thoreau

We’ve all heard of “brand perception.” It’s the way customers see your company, which is not necessarily what you tell them about it. It’s also those intangible things that create an impression in their minds about who you are, how well you know your business, the quality or consistency of your work and how they will be treated as a customer. These along with many other judgments about your company will be made in the blink of an eye while viewing your website, Linkedin profile, or any other marketing pieces you publish. Whether it’s good or bad, we are always making an impression. It’s a wise investment to make it a good one.

We know that images are extremely important in spreading brand awareness through social media. One statistic says that Tweets that include photos and links receive 150% more engagement. We are a visual society and people are much more visually sophisticated today than ever before. It amazes me when I see companies still using websites that were probably built in the 1990’s, with horrendous design and amateurish, outdated photos. There are actually more sites like this out there than you’d think, unwittingly broadcasting a mediocre message to the world. Some might feel they’re too busy to sink time, effort and money into improving and updating their brand perception, but when slow times come, they may wish they had. All that time not spent on putting out a strong message is time lost to the damage done by a weak message. Although it’s easier said than done, when we are busy is when we should be marketing.

We all have our areas of expertise – image makers, designers, builders, etc. We can’t be expert at everything. But we need to put forth quality on every level. The difference between professional and non-professional work is a clear one to our customers, and should be something we underscore in our brand perception.

As we say goodbye to summer and move into a busy fall, this is an ideal time to reexamine our marketing message and consider enhancing the visual component with fresh and compelling new imagery.

Psolka Photography – Creating powerful images that fuel your marketing message.
732-227-0771
bill@psolka-photo.com
psolka-photo.com

Posted in: Architecture, Branding, Construction, Interiors \ Tagged: , , , , , , ,