Psolka Photography – Creating powerful images to fuel your marketing message.
We were pleased to recently be asked to photograph a pre-designed theater project by Acoustic Smart. The 5-month project was created together with Connect Consulting, who was responsible for the electronics. We’ve photographed a lot of theaters over the years and never get tired of them. They’re some of the nicest rooms in the house and it’s great to see how different tastes and approaches create different styles and experiences of a room.
This project was a bit different in that is was a pre-designed theater, designed and built by Acoustic Smart. It was new construction, built with the usual noise barrier and floating walls to decouple vibrations and create an isolated space. The main difference is in the pre-designed aspect of it. The benefit being that it uses only acoustic architecture. Sculpted, fabric paneled acoustic treatments are used to create a millwork effect without the cost of expensive millwork.
The dual motorized seating makes for a comfortable viewing experience and fiber optic stars, including the big and little dippers brought the cost of this room to between $80k – $100k.
To see more theaters, residential and commercial integration projects, visit our AV gallery here: psolka-photo.com/a-v
To see more work please visit our website here: psolka-photo.com
Chill Media Room
Chill Media Room – Photographs
We spent an enjoyable afternoon photographing interiors of a small but wonderful residential project for our long-time client EDG (Electronics Design Group) that I wanted to share. I’m constantly amazed at the level of work they do and how they pack so much technological punch into even the smallest space.
The kids are off to college and we have all this space… now what? The room that used to serve as the “rec room”, filled with kids playing Xbox, Playstation, Skeeball and hanging out with friends to watch TV, is transformed.
This “chill” media room is an empty nester’s solution of how to best use that now vacant disaster area… I mean “rec room”. A sanctuary that totally encompasses and allows for the client’s passions… listening to 2 channel audio, watching films, reading and enjoying the open air lower deck. A true multi-purpose media room with great ambiance. Emphasizing function over form, the room sports some great elements, including a funky record stand, retro clocks decorating the walls, Eames listening chairs and attractive, but visible acoustical panels, bass traps and diffusers.
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Exterior of Bloomfield College, Creative Commons building
Bloomfield College has undergone some changes over the past few years, including the most recent Creative Commons facility. The project was a complex undertaking and we were pleased to photograph it at its final completion. We were also lucky enough to attend a recent scholarship fundraising event and get a window into the profound impact the college has on many of its students lives.
The Creative Commons project was photographed for long-time friends and clients, Fallon + Pacheco Architects. As always, their sense of space, style and color has resulted in a beautiful final result. Since there was a substantial amount of work done, we photographed the spaces on separate days, months apart.
This project was a comprehensive set of changes and challenges to unite three separate buildings into a building focused on providing a collaboration-based environment for a diverse set of disciplines. The project involved significant alterations, an exterior restoration of a historic building and an addition. This building is the first element of what will become a new Quad and involved connecting the new facility to existing gallery and Motion Capture studio space in the adjacent library. Continue Reading →
Media Room – Theater with Bar
When you want the ability to entertain a large number of guests, both indoors and outdoors, along with not missing any sporting events, you want whole house integration. That’s exactly what this client requested from Electronics Design Group. EDG has specialized in design and installation of cutting edge technology solutions for over 25 years. With 69 national industry awards for technical excellence and innovation, they have covered a lot of ground. As a longtime client, we were pleased to photograph this project for them and as always, had a hard time leaving.
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Pouring concrete for E-beam radiation facility
E-Beam Construction Photographs
Once again we’ve had the pleasure of photographing another of V. Paulius & Associates‘ specialty construction projects: An electron beam (or E-beam) irradiator facility built for STERIS Applied Sterilization Technologies. It’s different from the last Steris facility VPA designed for the company, which utilized radioactive material in its sterilization process.
The E-beam process instead uses high-energy electrons as its radiation source, which results in a more flexible and faster processing technology that’s well suited for sterilizing medical devices and pharmaceuticals, along with controlling contamination in some packaging. Continue Reading →
Psolka Photography Holiday Card 2016
We decided that a family holiday card was the way to go this year. Once again, Ollie (our English Setter) gets a starring role. And for the curious, he really was howling.
So since the crush of the holidays has mostly passed, we’d like to take this moment, as we relax during “Twixtmas” or “Romjul” or whatever you call this week between the holidays, to say Thank You. We sincerely thank those of you who are our clients, for the continued and valuable relationship we’ve enjoyed over the years. We look forward to continue working together to produce ever more stunning images for your best and brightest projects.
For those of you who are not yet clients, we look forward to the opportunity of working together with you in the future and enjoying the same collaboration and success.
Have a terrific New Year!
Psolka Photo corporate lounge
It’s not what you look at that matters, it’s what you see. – Henry David Thoreau
We’ve all heard of “brand perception.” It’s the way customers see your company, which is not necessarily what you tell them about it. It’s also those intangible things that create an impression in their minds about who you are, how well you know your business, the quality or consistency of your work and how they will be treated as a customer. These along with many other judgments about your company will be made in the blink of an eye while viewing your website, Linkedin profile, or any other marketing pieces you publish. Whether it’s good or bad, we are always making an impression. It’s a wise investment to make it a good one.
We know that images are extremely important in spreading brand awareness through social media. One statistic says that Tweets that include photos and links receive 150% more engagement. We are a visual society and people are much more visually sophisticated today than ever before. It amazes me when I see companies still using websites that were probably built in the 1990’s, with horrendous design and amateurish, outdated photos. There are actually more sites like this out there than you’d think, unwittingly broadcasting a mediocre message to the world. Some might feel they’re too busy to sink time, effort and money into improving and updating their brand perception, but when slow times come, they may wish they had. All that time not spent on putting out a strong message is time lost to the damage done by a weak message. Although it’s easier said than done, when we are busy is when we should be marketing.
We all have our areas of expertise – image makers, designers, builders, etc. We can’t be expert at everything. But we need to put forth quality on every level. The difference between professional and non-professional work is a clear one to our customers, and should be something we underscore in our brand perception.
As we say goodbye to summer and move into a busy fall, this is an ideal time to reexamine our marketing message and consider enhancing the visual component with fresh and compelling new imagery.
Psolka Photography – Creating powerful images that fuel your marketing message.