Whole House Integration – Photographs

Psolka Photo Media Rm - Theater with Bar

Media Room – Theater with Bar

When you want the ability to entertain a large number of guests, both indoors and outdoors, along with not missing any sporting events, you want whole house integration. That’s exactly what this client requested from Electronics Design Group. EDG has specialized in design and installation of cutting edge technology solutions for over 25 years. With 69 national industry awards for technical excellence and innovation, they have covered a lot of ground. As a longtime client, we were pleased to photograph this project for them and as always, had a hard time leaving.

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E-Beam Construction Photographs

 

Construction Photograph by Psolka Photography

Pouring concrete for E-beam radiation facility

E-Beam Construction Photographs

Once again we’ve had the pleasure of photographing another of V. Paulius & Associates‘ specialty construction projects: An electron beam (or E-beam) irradiator facility built for STERIS Applied Sterilization Technologies. It’s different from the last Steris facility VPA designed for the company, which utilized radioactive material in its sterilization process.

The E-beam process instead uses high-energy electrons as its radiation source, which results in a more flexible and faster processing technology that’s well suited for sterilizing medical devices and pharmaceuticals, along with controlling contamination in some packaging. Continue Reading →

Happy Howlidays

Psolka Photography Holiday Card 2016

Psolka Photography Holiday Card 2016

 

We decided that a family holiday card was the way to go this year. Once again, Ollie (our English Setter) gets a starring role. And for the curious, he really was howling.

So since the crush of the holidays has mostly passed, we’d like to take this moment, as we relax during “Twixtmas” or “Romjul” or whatever you call this week between the holidays, to say Thank You. We sincerely thank those of you who are our clients, for the continued and valuable relationship we’ve enjoyed over the years. We look forward to continue working together to produce ever more stunning images for your best and brightest projects.

For those of you who are not yet clients, we look forward to the opportunity of working together with you in the future and enjoying the same collaboration and success.

Have a terrific New Year!

Good or Bad, We’re All Making an Impression

Psolka Photo image of corporate lounge with bar

Psolka Photo corporate lounge

It’s not what you look at that matters, it’s what you see. – Henry David Thoreau

We’ve all heard of “brand perception.” It’s the way customers see your company, which is not necessarily what you tell them about it. It’s also those intangible things that create an impression in their minds about who you are, how well you know your business, the quality or consistency of your work and how they will be treated as a customer. These along with many other judgments about your company will be made in the blink of an eye while viewing your website, Linkedin profile, or any other marketing pieces you publish. Whether it’s good or bad, we are always making an impression. It’s a wise investment to make it a good one.

We know that images are extremely important in spreading brand awareness through social media. One statistic says that Tweets that include photos and links receive 150% more engagement. We are a visual society and people are much more visually sophisticated today than ever before. It amazes me when I see companies still using websites that were probably built in the 1990’s, with horrendous design and amateurish, outdated photos. There are actually more sites like this out there than you’d think, unwittingly broadcasting a mediocre message to the world. Some might feel they’re too busy to sink time, effort and money into improving and updating their brand perception, but when slow times come, they may wish they had. All that time not spent on putting out a strong message is time lost to the damage done by a weak message. Although it’s easier said than done, when we are busy is when we should be marketing.

We all have our areas of expertise – image makers, designers, builders, etc. We can’t be expert at everything. But we need to put forth quality on every level. The difference between professional and non-professional work is a clear one to our customers, and should be something we underscore in our brand perception.

As we say goodbye to summer and move into a busy fall, this is an ideal time to reexamine our marketing message and consider enhancing the visual component with fresh and compelling new imagery.

Psolka Photography – Creating powerful images that fuel your marketing message.
732-227-0771
bill@psolka-photo.com
psolka-photo.com